Present: Cara, Ceidiog, Chloe W, Katya
Not so many attendees today :( Too many people away on HOLIDAYS...tsk tsk tsk. No matter, we made a fabulous
advert...
But first, Cara reminded us about the Volunteering Award
ceremony, which is on the 25th, and that we need to pick 4
representatives to go. I was thinking that since, as far as I know, www.maddrim.com is still not fixed we should
make a poll on Craig’s Maddrim website to decide who gets to go.
And, Kathy has offered to give us money in exchange for
tutorials for people who use Shetland Arts’ cameras. Ah, Kathy, what would we
do without her?
So, the purpose of the meeting – Advertising.
First, we looked at adverts that displayed various
persuasive techniques and had a variety of different tones etc. So, after a
terribly depressing tangent about car crashes that somehow managed to worm its
way into conversation, we decided to lighten the mood and get going!
Out of the bag of random stuff Cara brought, the Racoon Hat
was selected as our product. Oh yes, there is indeed such thing as a Racoon
Hat.
So, we considered the Vital Questions:
Who is your
target audience? Predominantly young people who are not serious or dull.
What is it that
you are trying to advertise? A Racoon Hat
Why would someone
want it? Why WOULDN’T you want one? They’re pretty damn adorable.
How will you
persuade them to buy it? We decided to play on the cute/light-hearted/comedic
route...
These questions are useful when making short films, only
think of them instead in terms of conveying emotions, storylines and characters
etc.
Our film basically consisted of Ceidiog sneaking around
Islesburgh – wearing the hat – and acting as if he was an actual racoon (much
to the amusement of the general public). He then stole from me, Cara and Chloe,
but of course we couldn’t see him because the hat made him SO SNEAKY. He then
takes off his hat, we finally notice him and exclaim in surprise, finishing
with a final shot of Ceidiog sauntering off and flinging the hat over his
shoulder...captioned “Walk on the Wild Side!”
Note- this WILL be edited and uploaded. And that’s a wrap!
Some of the best adverts:
http://www.youtube.com/watch?v=lzRKEv6cHuk Levi’s (this is a Maddrim favourite - a stop-motion masterpiece!)
http://www.youtube.com/watch?v=lzRKEv6cHuk Levi’s (this is a Maddrim favourite - a stop-motion masterpiece!)
http://www.youtube.com/watch?v=R4vkVHijdQk
Google Chrome
Katya
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